Journey

A well conceived piece of online copy will almost always consist of the following elements:

• the headline
• the sub-headline
• the body copy
• use of testimonials
• the bonus gift
• the guarantee
• the call to action
• the price
• the P.S. line

It’s important to use your best material at the beginning and end of your copy.

A good beginning starts with a great headline.

I’ve placed heaps of great resources for copywriting on the “Copywriting and Sales Letter Tools” page

Great Headlines

100 Attention-Grabbing Headline Ideas & Templates!
The hundred GREATEST headlines!